Lena Pia

Brand & Creative Strategy

Growing

Brand Builder, Creative Entrepreneur and Community Curator.

Expertise

Industry areas

Locations

Teams

Series: Creative Entrepreneurs

With NeueHaus' Creative Entrepreneurs we're telling the stories, learnings and insights from those who shape the creative industry with their ventures. Previous editions include James Greenfield from KoTo, Michelle Mattar from Practice.Inc, and David Basulto from ArchDaily. More here. Have someone interesting in mind? Shoot at [email protected].
Proof of Human for World ID

Ongoing engagement with World / Tools for Humanity, across Germany and the United Kingdom. The collaboration ran from early strategy and concepting into creator activations and brand events, cast and produced market by market with local talent. World's in-house team sat inside the process from the first concept round through to delivery. Each market was built on its own cultural terms.
Milan Design Week Activation

On the occasion of Milan Design Week 2026, we honored the creative industry's favorite vehicle for inspiration and meeting the right people.Processing half-born ideas, serendipitous encounters, and a hint of sprezzatura . Five minutes is all it takes. We present: The Cigarette Break. A collectible pack, designed by our member Dominik Schefer and gathered people all over the city - the location only shared in a private WhatsApp group. The result: 22k organic impressions, 12% ER, 370 dms. A few weeks later: Amy Bradford from AD reached out, featuring our cigarette break in her cultural piece on smoking accessories.